Search Engine Optimization, commonly referred to as SEO, is the process of increasing the visibility of your website in the “natural”, “organic” or “non-paid” search engine results.
The term SEOs has also been adopted by search engine optimization consultants and service providers, commonly referred to as Search Engine Optimizers.
Search engines such as Google, Yahoo! and MSN Bing use sophisticated algorithms to determine how websites are displayed in the search engine results when a user enters a specific search query.
This brief video introduction to search engine optimization will give you a clear overview of how search engines and SEO works:
Search Engine Optimization (SEO) is a subset of Search Engine Marketing, commonly referred to as SEM, which is the process of promoting your website through the search engine results pages by means of SEO, as well as through paid advertising (paid placement, contextual adverts, paid banner and rich media ads).
This visual representation demonstrates the difference between search engine optimization (SEO) and search engine marketing (SEM) within the search engine results pages (click image for a larger, scalable view):
[box style="doc"]Adam Skiba is the Founder and lead SEO Consultant at Skymax, a full service Search Engine Optimization (SEO) Company in western Massachusetts.[/box]