Small Business Search Engine Optimization (SEO) Service
Your potential customers are searching for your products and services online, every day.
If they can’t find your small business, you’re missing out on a significant share of your market.
With the right technical and marketing know-how, you can ensure they’ll find you, first.
Your Small Business SEO service is a simple, affordable and effective 3-step process.
Step #1 » Market and Keyword Research
Market and keyword research is one of the most critically important steps to consider when developing your small business SEO strategy.
● What is your audience demographic?
● What keyword phrases are they searching with?
● What clicking habits do they follow?
● What are your online competitors’ strategies?
Thorough market and keyword research is imperative, as optimizing your website for the wrong or low volume keywords will render your small business SEO campaign helpless. Skymax will help you quickly discover the most valuable, commercial-intent keyword phrases that are specific to your market, location, services and products.
STEP #2 » On-Site Optimization
On-site optimization is the process of altering your website content, text, images, structure and internal navigation to naturally include your targeted keyword phrases.
We’ll also ensure your website encoding is valid and error-free, and we’ll review the root of your website including your hosting service and associated IP address, all of which can have adverse effects on your small business SEO service, and ultimately your search engine rankings.
We’ll assist you with installing website analytics for monitoring and tracking your website traffic. Utilizing website analytics, we’re able to continuously optimize and improve your website content and visitor conversion rate.
Our extensive website design expertise allows us to perform this work for you, provide you with the information to make the changes yourself, or we’ll work seamlessly with your existing website design company to complete your on-site optimization.
Step #3 » Off-Site Optimization
Off-site optimization is the process of altering all external content such as: Incoming links, press releases, articles, blog posts, videos and file downloads, so that all external content naturally includes your targeted keyword phrases.
Careful consideration is applied to the choice of linking keywords (anchor text) utilized on all existing and new external hyperlinks we build throughout your small business SEO campaign. We strictly adhere to search engine guidelines and best practice techniques by following a “white-hat” search engine marketing methodology.
Your off-site optimization linking strategies are always transparent and can include linking opportunities through relevant websites, specialized business directories, optimized articles, press release syndication, relevant ezines, blogs and forums, social media and web 2.0 sites, authority news sites, video marketing, along with other opportunities specific and unique to your industry.
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