Small Business SEO & Internet Marketing Blog
Properly Analyzing Your Website Traffic For Internet Marketing Optimization
Most every website hosting company provides its customers with basic site statistics and traffic data, which webmasters will then have to interpret and make pertinent use of. For the average developer, this information can seem overwhelming if you don’t understand how to properly interpret and apply it to your particular industry and website. The first [...]
Read MoreWhat is Search Engine Optimization (SEO) and How Does it Affect My Business?
Few internet users, and business owners alike, are fully aware of all that goes into the search engine results pages they view after performing a search. The complex mechanisms which govern what they see when looking for information, products or solutions is the result of two activies, commonly referred to as search engine optimization or [...]
Read MoreBusiness Website Design Strategies – The Starting Gate
Twenty years ago most successful business owners would have agreed that “location, location, location” played a major role in their ability to generate profits. This still holds true today, except that it’s not the best corner on Main Street anymore – it’s the internet. Yet if you’re like the thousands of attorneys, wholesalers, small town [...]
Read MoreThe 10 Biggest Internet Marketing Mistakes – And How to Avoid Them
1. Designing a Website With No Planning Small business owners squander billions of dollars every year because they misunderstand the reality of internet marketing and rush into it headlong. A huge amount of this wasted money and effort is being spent on websites that are developed, posted and ignored. There are numerous disjointed websites that [...]
Read MoreSEO Techniques Revealed – Where Does Your Business Stand With the Search Engines?
Whether your business is maintaining SEO in-house or outsourcing to an SEO provider, it’s important to understand how your business website marketing is being handled. Common SEO techniques include “White Hat”, “Black Hat” and “Gray Hat” methods of gaining a competitive edge and a higher page rank in the search results. The White Hat Approach. [...]
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